Tik Tok focuses very heavily on inspiring its users to be creative and many of the most viral videos feature different unique and often humorous takes on things. Users may scroll through viral videos, watch videos of their friends, comment on, like, and share other user's videos, and search for other content to watch. This is not too dissimilar to the Instagram homepage. Tik Tok users have their own profile, where each of their fifteen second clip videos are saved. Tik Tok is quite popular with younger generations due to its viral nature and "share-ability." Tik Tok, formerly Music.ly, is still relatively young but continues to grow at a rate that is quite remarkable.
The videos may be shot in one stretch or edited together from shorter clips. Many of these videos are accompanied by a song. Tik Tok is a video creation tool where users have fifteen seconds to create a short video.
Tik Tok is one of the largest growing social media platforms currently available.
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